Praseeda Nair is an international award-winning journalist and content strategist with experience writing for national broadsheets, lifestyle magazines, B2B digital platforms in Singapore, Dubai and London. She currently directs the content strategy and editorial vision of Fresh Business Thinking.
Her focus is on showcasing the people behind the UK's most inspirational and purpose-driven business. She also enjoys putting the human interest back into business content and wants to help entrepreneurs tell their stories in the most authentic way possible through multiformat storytelling.
Outside of work, Praseeda has a passion for inclusion and accessibility for all in business, and is on the advisory board of Founders4Schools, a non-profit organisation that connects women and advocates in STEAM to speak at schools and role model these careers to schoolgirls.
Making Tax Digital serves the needs for larger accounting software vendors and SMEs alike, but what about micro businesses and the self employed? Mazuma’s Lucy Cohen warns that the rules come to effect in April 2023, and the UK’s self employed need to catch up FAST.
Staff who rely on tips and must act friendly at work are more likely to be sexually harassed, according to new research. How can businesses step up to address this?
After an 18-month lull, experts predict the UK’s business community is set to soar for the rest of the year and beyond. Here’s how to prepare for a potential boom.
As consumers clamour for authentic content, the ‘Everyday Influencer’ reigns supreme. What does this means for businesses relying on influencer marketing?
Cardiff cafe Bru Coffee and Gelato found new ways to disrupt coffee shop culture after the series of lockdowns and restrictions in Wales threatened its life and legacy. Here’s how.
A new study reveals that two in three UK workers over 55 feel like the job market is closed to them. Are you guilty of discrimination too?
If you’re ready to move on from your business, it may be time to consider selling or gifting it. Here’s an overview on key things to consider.
The Robinhood IPO was the most talked about deal last month. We catch up with an investment expert to find out why investor participation took off like this and what it means for other ‘meme stocks’.
Ryalto has helped healthcare staff manage their hectic shifts even before the pandemic disrupted the UK’s already stretched hospitals. We caught up with CEO Jon Bennett to learn more about how he took an idea and turned it into an NHS staple.
It’s natural to put your best face forward at work, but often we’re personality chameleons when we step into the 9 to 5. Here we look at the psychology of work personas and how managers can adapt to bring the best out of their teams.