
Praseeda Nair
Praseeda Nair is an international award-winning journalist and content strategist with experience writing for national broadsheets, lifestyle magazines, B2B digital platforms in Singapore, Dubai and London. She currently directs the content strategy and editorial vision of Fresh Business Thinking.
Her focus is on showcasing the people behind the UK's most inspirational and purpose-driven business. She also enjoys putting the human interest back into business content and wants to help entrepreneurs tell their stories in the most authentic way possible through multiformat storytelling.
Outside of work, Praseeda has a passion for inclusion and accessibility for all in business, and is on the advisory board of Founders4Schools, a non-profit organisation that connects women and advocates in STEAM to speak at schools and role model these careers to schoolgirls.
Contact info
- News
Is Making Tax Digital elitist? The self employed are most at risk
Making Tax Digital serves the needs for larger accounting software vendors and SMEs alike, but what about micro businesses and the self employed? Mazuma’s Lucy Cohen warns that the rules come to effect in April 2023, and the UK’s self employed need to catch up FAST.
- News
Staff who provide ‘service with a smile’ are more likely to be sexually harassed
Staff who rely on tips and must act friendly at work are more likely to be sexually harassed, according to new research. How can businesses step up to address this?
- Article
6 effective ways to successfully upscale your business in 2021
After an 18-month lull, experts predict the UK’s business community is set to soar for the rest of the year and beyond. Here’s how to prepare for a potential boom.
- News
#nofilter is NOT enough: Consumers demand influencer transparency
As consumers clamour for authentic content, the ‘Everyday Influencer’ reigns supreme. What does this means for businesses relying on influencer marketing?
- Feature
Building resilience during Covid: How a Cardiff cafe is disrupting coffee shop culture
Cardiff cafe Bru Coffee and Gelato found new ways to disrupt coffee shop culture after the series of lockdowns and restrictions in Wales threatened its life and legacy. Here’s how.
- Article
Are you ready for the next Great Depression?
We are living through extremely uncertain times regarding both public safety and the global economy. Here’s how to prepare in the event of another major recession.
- Article
Is your business divorce proof?
Going through a messy breakup or divorce is painful in itself. But what if you risk losing your business in the process? We catch up with family and corporate legal experts to review your options in this scenario.
- Feature
Is working from home sustainable?
Building and construction expert Thomas Goodman at MyJobQuote shares 5 ways to make working from home as green as possible.
- Feature
Is your business doing enough to reach net zero?
For companies, net zero means reaching a balance between the amount of greenhouse gasses produced and the amount removed from the atmosphere. Here’s how to make the pledge yourself.
- Feature
How to prepare your business for acquisition
In this volatile economy, if selling your business to a larger company gives it your best chance for growth, then it’s time to do some spring cleaning to get your businesses in an acquisition-ready state. Here’s how.
- Feature
COVID-19 vaccines: Managing ethical vegan workers
Any employer who wants to introduce a requirement for their employees to have a Covid-19 vaccine will need to consider any objections from ethical vegans. We find out more from an employment law specialist.
- Feature
Ageism is still a thing in 2021: Over-55s still feel full force of workplace discrimination
A new study reveals that two in three UK workers over 55 feel like the job market is closed to them. Are you guilty of discrimination too?
- Article
10 apps to streamline your business
As business owners today, you know your work doesn’t shackle you to your desks anymore. Here we look at the digital assistants to make your life easier on the go.
- Video
Post-pandemic productivity: What can we expect?
In the third in a series of wellbeing roundtables, we look at how the pandemic has affected productivity. What can we expect to see if or when we go back to the office?
- Feature
5 benefits of a diverse workplace
Zen Business co-founder Shahnaz Hemmati deep dives into what makes B Corps so enduring and pulls out five key advantages to maintaining a diverse workplace.
- Feature
Moving on: What you need to know about selling your business
If you’re ready to move on from your business, it may be time to consider selling or gifting it. Here’s an overview on key things to consider.
- Article
Why we need more compassion in the workplace
Jonathan Taylor, managing psychologist at D&I consultancy Pearn Kandola explains how leaders and teams can benefit from compassionate working at a time when we need it the most.
- News
A look back at the Robinhood IPO and what to expect going forward
The Robinhood IPO was the most talked about deal last month. We catch up with an investment expert to find out why investor participation took off like this and what it means for other ‘meme stocks’.
- Video
Ryalto: How Jon Bennett built the go-to messenger service for the NHS
Ryalto has helped healthcare staff manage their hectic shifts even before the pandemic disrupted the UK’s already stretched hospitals. We caught up with CEO Jon Bennett to learn more about how he took an idea and turned it into an NHS staple.
- News
What’s your work persona? Managers need to adapt to keep staff happy
It’s natural to put your best face forward at work, but often we’re personality chameleons when we step into the 9 to 5. Here we look at the psychology of work personas and how managers can adapt to bring the best out of their teams.