Hi, I’m Lawrence Price from freshbusinessthinking.com. Today I’ve come to Microsoft, to speak to Marketing Manager Cedric Shambaz about search marketing.
So, Cedric, how is business?
Cedric Shambaz, Marketing Manager, Microsoft UK:
Business is very busy, Microsoft launched in June a new search engine – Bing – and we’re very close to releasing the Beta tag from it.
Should small businesses invest heavily in pay per click advertising?
Well, pay per-click is a critical marketing technique for small and medium businesses. A lot of British businesses have got a website, but 60% do not advertise this site. If I were to make an offline analogy, it’s like having a shop in a back alley and no sign pointing towards it.
A website is the same thing, you need to advertise it. Search engine advertising is the same thing. It’s affordable, it’s scalable, and it allows you to be very reactive with the market.