Hi, I’m Lawrence Price from freshbusinessthinking.com. Today I’ve come to Microsoft, to speak to Marketing Manager Cedric Shambaz about search marketing.
How important is video in improving searchability?
Video is more and more important from a user perspective first of all, because it improves the quality of the experience, and the consumer experience is key to conversion.
From a search engine perspective, you can improve your search engine performance. Most video formats are exportable, so by having a smart linking strategy associated to your video, you drive incremental traffic, incremental inbound links to your site, and as a result you improve your ranking in the search engines.