Norfolk-based software firm DueTrade discusses what it’s like to be award winners

Founded by Henry Dewing, DueTrade develops customisable business-to-business apps for agriculture and construction firms and has ambitions to sell its technology to breweries, wholesalers and food-service companies, and was most recently awarded the Rising Star award at the London and East of England StartUp Awards this September. 

Henry Dewing recently spoke out about what winning this award meant to him, and his life as a startup founder: 

“Winning our second award in just under two years of business is definitely something to be really proud of,” said Henry, after his business was also awarded an Innovative Farming Award by the Aylsham Agricultural Show Association.  

“There are days as a founder that are really tough, but when you enter something like this and a whole panel of judges sees the value in your business, it shows that we’re on the right track and obviously doing something right.”

Discussing how his business started, he said; 

“I’d been working in London, in software sales predominantly, and it was very obvious the way the world was going,” Henry explained. “I think the average screen time in the UK is four hours a day, and that will just continue to increase. My thought was ‘why would you not want to put your business in your customers’ pockets?’ 

“Once my family’s company and the traders saw the value in it, I realised I could use my previous software sales experience and sell it into other industries that would benefit,” he added. “Traditional industries like millers, breweries, builders, merchants, wholesalers, food-service companies – where you can just simplify the process of ordering goods.” 

And, DueTrade is seeing success after success. The company recently raised £115,000 from angel investors, which will go towards product development and recruitment. “It’s really exciting to have people on board who also see the growth potential in DueTrade,” said Henry, adding that it would be “brilliant” to expand the team to 15 people in three years’ time – and possibly offer four-and-a-half day weeks. 

We’re excited to see what’s next for DueTrade and look forward to seeing them grow!