13/05/2014

By Lauren Baldwin, Editor, Bizcrowd

From Facebook and Twitter, to WordPress and Google Analytics, there are tons of websites and services out there that can help you run and promote your business online.

Depending on the type of business you’re in, you might choose to make the most of one, two or several. But to get you started, take a look at our guide to the services you should know about.

Facebook

Chances are, you already use Facebook for your personal life, but do you make the most of it for your business? According to meltwater.com, Facebook is the most popular website in the world and the average user spends eight hours a month on the site.

So, if you have a business, you need to be on it. Get started today with meltwater’s beginners guide to Facebook pages for your business.

Twitter

According to statisticbrain.com there are over 9,100 tweets every second. Twitter offers a great platform for you to connect with new and existing customers. But if you’ve never used it before, it can be difficult to know where to start. How do you say everything you want in just 140 characters? Find out how to engage your followers and reach new customers with Twitter’s small business guide.

bit.ly

bit.ly is a URL shortener. It takes long URLs — usually to a page on your website — and turns them into much shorter links. This tool is ideal for Twitter where the 140 character limit can restrict what you want to say.
Iag.me explains that the added benefit of bit.ly is that it has a great analytics function. This means that you can quickly see how many people clicked on your link — and analyse how effective that tweet has been.

LinkedIn

LinkedIn is fast becoming the recruitment channel of choice for employers and employees alike. According to Forbes.com, LinkedIn is the ideal way to find the talented individuals you need to achieve your goals.

LinkedIn is also a valuable networking tool. Before attending an event, use it to research attendees and target the people that you want to meet so you can get the most out of the event.

WordPress

WordPress is a free, customisable, blogging and content management system. According to socialmediatoday.com, it’s used by more than 18% of the world’s top 10 million websites.

But, it’s also perfect for small businesses, as it requires no design or programming experience to get a fairly decent website up and running quickly. Simplybusiness.co.uk has created a really handy guide with everything you need to know to get started with WordPress.

Google Adwords

Put simply, [nurl=https://accounts.google.com/ServiceLogin?service=adwords&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26ltmpl%3Djfk&hl=en_GB