Over the last few years, there has been a global eco-awakening, with consumers and businesses becoming more aware of the effects they are having on the environment.

sustainability

With the likes of Greta Thunberg catapulting into the spotlight with her global warming campaigns and the continued drive for becoming more eco-conscious in aid to save our planet, people are finally listening to the experts, and ditching their environmentally unfriendly ways, for more sustainable, environmentally friendly alternatives.

To stay afloat in this climate crisis, businesses are having to make adjustments to their products, packaging, missions and far more, ensuring they are acknowledging their consumers’ concerns, and adhering to their new behaviours.

The pandemic especially has accelerated the need for change, and the importance of sustainability - seeing devastation across the world people took the time to take a look at how they contribute to the effects of the world, and from that point forward many people pledged to make a change. One survey found that since the pandemic 61% of people have cut back on using single-use plastic, and at least 45% of people have started purchasing local goods. A massive 1 in 3 consumers have also said that they have stopped purchasing from certain brands because they have had ethical or sustainable concerns about them. This proves just how important it is for brands to become more environmentally aware - and quickly before they lose their consumers.

So, how can you adapt your business to become more sustainable?

Running a business in 2022 is hard enough, there is immense competition and the pandemics after-effects are still in motion, but one of the main issues of course is the impact of climate change. As the effects become more and more visible, the days of deciding whether or not to ‘go green’ are long gone, it is now almost universally understood that we all have a part to play in saving the planet from irreparable damage, and we will make changes to lesser this.

Most businesses will have already taken steps to reduce their environmental impact, setting long and short-term targets to achieve their goals. It’s a common misconception that making changes to your business may be too costly for businesses when, in fact, going green has plenty of benefits beyond fulfilling legal and moral responsibilities.

Here are some ways you could introduce sustainability into your business model;

  • Reduce waste

Trying to use less is the key to reducing your waste, if you don’t overuse then you won’t need to throw away as much. It’s also important to ensure that you and your team are responsible for recycling correctly.

  • Set goals

It’s important to decide what you want to achieve, and when you want to achieve it so you can create goals that are achievable and feasible for you. Stay up to date on scientific research on climate change so that you’re making the right decisions for the environment as well as for your company.

  • Reduce your energy

Could you turn the lights off when they’re not needed? Does the heating always have to be on? And could you open the windows instead of using air-conditioning?

  • Use sustainable materials, packaging and marketing

Packaging and product production can create a lot of unnecessary waste, so one of the easiest ways to become more sustainable is to swap out what you use, or how much you use. Introducing biodegradable and recyclable packaging is a great way to introduce sustainability. In this case, less is definitely more.

  • Use local sustainable suppliers and partners

Sourcing local suppliers can have great benefits, as it means couriers aren’t travelling as far - lowering their carbon footprint. It is also a great way to support local businesses, which will, in turn, benefit your local economy.

  • Measure and reduce your carbon footprint

Hopefully, all of the above changes will contribute to reducing your carbon footprint, but it’s also important to continue to measure it to see that your changes are effective, and what more you could do to reduce your carbon footprint.

We caught up with two small startup business owners to find out why sustainability is important to them, and what they’re doing to be more sustainable.

Jon Webster - Founder & Managing director of EOS Security Ltd

“(sustainability) is not only important, it’s essential and really the reason why we also exist. As a security company, we believe that to provide security we must protect. But to do so means to protect everything, not just our customers. So we think sustainability, we think about environment, we think about mental health and wellbeing, we think of every single aspect that can go into anything that we do”

When talking about the suppliers and partners they work with Jon went on to say “ We only deal with companies that have a vested interest in, or committed to do anything to do with the environment, anything to do with agriculture, and anything to do with communities” he continued saying “We actually want to work with and promote people who want to help make tomorrow better”

“Together we can do so much wonder”

Jonny Duggan - CEO of AnnexusEV

“We wouldn’t exist without sustainability, sustainability is what drives us and is what inspired us to set up AnnexusEV in the first place. Inspired by a Sir David Attenborough documentary sustainability really is at the forefront of what we do”. Discussing how sustainability can increase Jonny goes on to say “One of the ways the U.K and the planet is going to become more sustainable is by decarbonizing transport, and that’s what we focus on at AnnexusEV”

“It’s very important for us to understand just how sustainable our partners are. We will not partner with any business that is not sustainable, or driving sustainability within their business”, Jonny explained, when stating what he looks for in partners and suppliers.