The South East’s most exciting new businesses have been shortlisted as part of a brand new awards programme.

The StartUp Awards National Series has been launched to recognise the booming startup scene across the UK which has accelerated since the pandemic began. In 2020, when most of the world was shutting down, more than 400,000 startups were set up in Britain, with similar increases seen in other European countries.

This marked boost in newfound entrepreneurship is mirrored by a huge 2,500 applications which have been received in response to the Startup Awards National Series’ first ever call for entries.

The South East startups that made the shortlist are a true snapshot of the future economy, with a collective turnover of almost £15m and employing 362 people between them. Of the region’s great passion for entrepreneurship, one finalist said: “The South East is incredible for its network of like-minded businesses. They are extremely forward-thinking; the companies in our region care about technology and their impact on the environment.”

The cohort of finalists announced today will be considered for the regional prizes by a panel of seasoned judges with experience founding or supporting entrepreneurial ventures. This includes South East-based Joel Dalton, co-founder of Clone Media, Jo Tutchener-Sharp, founder of Scamp & Dude, and Kate Hills, founder of Make it British.

Supported nationally by BT, EY, Dell & Intel, the programme will celebrate the achievements of the amazing individuals across the UK who have turned an idea into an opportunity and taken the risk to launch a new product or service.

Co-founded by the team behind the Great British Entrepreneur Awards, the new series follows the success of the Wales StartUp Awards, after organisers recognised the exceptional potential in the startup scene across the other British regions.

Professor Dylan Jones-Evans OBE, the creator of the StartUp Awards National Series, said: “New firms are important for generating economic prosperity, employment opportunities and innovation. Since 2016, the Wales StartUp Awards have celebrated this amazing annual contribution to our economy by entrepreneurs and the impact they have on communities across the nation.

“Given the sheer volume of phenomenal startups we’ve heard from since then, as well as the huge post-pandemic shift in people’s desires to take their career in a new direction and set up a business against the odds, we felt it was the right time to take the programme nationwide. We’ve been blown away by the standard of entries from the South East in this first year and truly look forward to crowning the winners.”

The South East final will take place at Reading SU on 21st June 2022.

This year’s StartUp Awards National Series finalists from the South East are:

B2B Services StartUp

Evolution Engineers, Founded by James Lee

HRS Communications, Founded by Harriet Smith

Rebellion Marketing, Founded by Jade Scotney

Seeblue Marketing, Founded by Helen Brown & Orla Murphy

Think Wow, Founded by Rebecca & Daniel Brown

Cognomie, Founded by Kate Hesk


B2C Services StartUp

Build & Breathe Scoliosis, Founded by Emily Hale

Car Guide, Founded by Olli Astley & Mima Rybanska

MRG Coaching, Founded by Meg Roundell Greene

REALWORK, Founded by Fleur Emery

FourState, Founded by Patrick Brown & Robert Kemp


Construction & Building Services StartUp

The Room Boutique, Founded by Elise Jalon

The XtraHand, Founded by Alan Gillett

Absolar Solutions, Founded by Nic Cory


Creative StartUp

HanSpringett, Founded by Hannah Springett

LVL/UP, Founded by Aysha Powell, Francesca Moody & George Perrin MBE

The Healing Hub, Founded by Nikki Owen & Robert Wagner

ZEG, Founded by Tushar Sharma


Digital StartUp

Cook My Grub, Founded by Shabbir Mookhtiar

Digikind, Founded by Kathy Kyle Bonomini & David Worsell

Car Guide, Founded by Olli Astley & Mima Rybanska

Product Smart, Founded by Deborah Reid

WeComm, Founded by Terry Cannon


Fintech StartUp

Alphaletz, Founded by Richard Jackson

Astmoor Finance, Founded by Jamie Stokes & Daniel Stanton 

Emergo UK, Founded by Les Jeal

fumo, Founded by Kevin Ludford


Food & Drink StartUp

DuelFuel, Founded by Tim Davies & Michael Naylor

Esprala Drinks, Founded by Imran Hamid

Freddie’s Farm, Founded by Alex Lewis & Charlie Fermor

Seeks Beer, Founded by Tom Dale

The Keto Collective, Founded by Suzie Walker


Global StartUp

The Metal Packager, Founded by Alex Fordham 

Penta Studio, Founded by Samuel Freeman

NEAT, Founded by Ryan McSorley


Graduate StartUp

anydaymade, Founded by Jessica Muscio & Molly Cook

GEN Z TALENT, Founded by Remy Beaumont

George Bacon Media, Founded by George Bacon

WellEasy, Founded by Sonny Drinkwater & Joshua Barley


Green StartUp

Roots and Hoots, Founded by Shiv Misra

EVE EV, Founded by Alex Watson

KinKind, Founded by Victoria Coe

Sustainable Design Studio, Founded by Rory Dickens

The Electric Car Scheme, Founded by Thom Groot

The Rainforester, Founded by Jonathan & Thomas Mbu


Innovative StartUp

Angel Alliance, Founded by Maddelena Bergen

Paperbell, Founded by Laura Roeder

Traffic Matters, Founded by Christopher Denman, Rolandas Lakavicius & Stephen Goldsmith

MOVEability, Founded by Debbie Medlin & Mandy Nicholls


Manufacturing & Engineering StartUp

Green Room Fabrication, Founded by Luke Smith & Chris Hibbert

The Online Wine Tasting Club, Founded by Alex Taylor & Jamie Smith

RECOVERY ROOM, Founded by Mike Mockford


Mobile & Emerging Technologies StartUp

Fact360, Founded by Paddy Lawton

Car Guide, Founded by Olli Astley & Mima Rybanska

Meek, Founded by Ricky Laub-Turner & Alexander Milan Varmuza


Online Retail StartUp

Green Tees, Founded by Simon Hassett

Handmade in Harpenden, Founded by Farhana Haque & Henry Draine 

Randy Cow, Founded by Dave Weller

Your Preloved Stories, Founded by Elizabeth Cook & Gemma Wareham


Professional Services StartUp

Customs Management, Founded by Paul Reilly & Joe Corcoran

Edison Search, Founded by Ben Wallin & Daniel Cox

Middle Group, Founded by Sarah Roads & Anna Smith

Polymensa, Founded by Daniel De La Cruz

Pitch Hill Partners, Founded by Ray Nicholls


Social StartUp

Naturally Talented Me CIC, Founded by Nikki Mears & Nick Boothroyd

Formy Books CIC, Founded by Ebony Lyon & Curtis Ackie

Sussex Against Bullying, Founded by Benjamin Checkley


Tourism & Leisure StartUp

Attendable, Founded by Catherine Grinyer & Sarah Florence

True North Travel, Founded by Chris Beaumont & Simon Richardson

Unmissable England, Founded by Chris Brant


Rising Star Award

&ASIAN, Founded by Aimée Kwan, Linda Wei, Francesca Verceles-Zara & Yin Ting Lau

Arma Karma, Founded by Ben Smyth

nookary, Founded by Jacqueline Hamilton

Petto Smart Nutrition, Founded by Eduardo Salazar & Julio Guijarro

Sea Sense Flip Flops, Founded by Luke McMillan

Shogun Social, Founded by James Gayle

Soulshine Digital, Founded by Georgia Macaulay

The 3D Printers, Founded by Jo & Darren Howton

Wing, Founded by Sina Sadrzadeh

Yumshi, Founded by Jonny Leung 


Young Entrepreneur

Fourstate, Founded by Patrick Brown & Robert Kemp

Astmoor Finance, Founded by Jamie Stokes & Daniel Stanton

Edison Search, Founded by Hannah Chapman, Ben Wallin & Daniel Cox

HRS Communications, Founded by Harriet Smith