2022 London and East of England, Green StartUp winner Sintali, appoints net-zero property pioneer Joseph Micheal Daniels as Special Adviser to help their global expansion plans.

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Sintali is an environmental certification body, which was founded to verify the impact of the built environment around the world. 

Sintali is a certifier for the EDGE green building standard founded by the International Finance Corporation, the private development arm of the World Bank. EDGE is also funded by the UK Government with original funding coming from Switzerland’s State Secretariat for Economic Affairs (SECO).

According to Bloomberg Intelligence, ESG assets under management are expected to reach $50trn (£42.6trn) by 2025.

Sintali is already working on EDGE certification projects in more than 75 countries including the United Kingdom, Spain, Hong Kong, China, sub-Saharan Africa, Mexico, and Peru.

Joseph, founder and Board Member of the net zero carbon housebuilder Etopia, is a globally recognised expert in net zero carbon construction, having been named in Forbes’ 30 under 30 for his work in successfully delivering net zero homes in the UK, Namibia, the Middle East, and the USA.

In his new role, Joseph will advise Sintali on data integration, interoperability, and growing its brand as an internationally recognised certification body and green building innovator to support its global growth.

Joseph is also a Board Member of The UK Business Council for Sustainable Development and a Special Adviser to ConstructZero, The Construction Leadership Council’s taskforce advising the Department for Business, Energy and Industrial Strategy (BEIS) on how to achieve the Government’s ambition of reaching net zero by 2050.

Sintali has grown its headcount by 170% over the past two years and was recently awarded the Green Start-Up Award 2022 for London and East of England as part of the Start-Up Awards National Series.

The company has been growing its presence across the globe and has signed partnerships with international investors and institutions such as Standard Chartered Bank, Câmara Brasileira da Indústria da Construção, and the Kenyan Green Building Society.

Tom Saunders, Co-Founder of Sintali, said: “This is a major milestone for Sintali as we lay the foundations for future growth.

“Joseph’s passion and commitment to a greener future strongly align with Sintali’s values and his ability to communicate this passion to others is crucial as we enter a period where we must act now to avoid the irreversible consequences of climate change. We are really excited to have him support our team and growth at this next stage of our journey.”

Joseph said: “Greening the built environment is an integral part of the climate change solution which needs to be unlocked at pace and scale.

“What people don’t realise is the global financial market is moving and lenders and operators need assurance that buildings, as some of their most valuable assets, are part of an ESG portfolio.

“Global ESG assets are expected to surpass $41trn (£34.9trn) this year and $50trn (£42.6trn) by 2025. As global demand for ESG assets increases, Sintali’s expansion and diversification come at a crucial time.

“Sintali’s global experience will enable clients to protect their assets and reach their net-zero targets. I am excited to collaborate with Sintali on their journey to show the market why green building is important and how the built environment can, and must, be decarbonised.”

Find out more about Sintali and their work here.