The Midlands’ most exciting new businesses have been shortlisted as part of a brand new awards programme.

The StartUp Awards National Series has been launched to recognise the booming startup scene across the UK which has accelerated since the pandemic began. In 2020, when most of the world was shutting down, more than 400,000 startups were set up in Britain, with similar increases seen in other European countries.

This marked boost in newfound entrepreneurship is mirrored by a huge 2,500 applications which have been received in response to the Startup Awards National Series’ first ever call for entries.

The Midlands startups that made the shortlist are a true snapshot of the future economy, with a collective turnover of over £15m and employing 547 people between them. Of the region’s great passion for entrepreneurship, one finalist said: “The Midlands is full of exciting and wonderful opportunities, with its open countryside and wide variety of events.

“It’s also built on the foundations of some fantastic entrepreneurship, from Rolls-Royce to Bombardier, and many more. I’ve been supported by many Midlands businesses in a range of sectors and by families recommending me by word of mouth.”

The cohort of finalists announced today will be considered for the regional prizes by a panel of seasoned judges with experience founding or supporting entrepreneurial ventures. This includes Midlands-based Piers Linney, serial entrepreneur and Dragons Den investor, and Heather Gorringe, founder of Great British Florist.

Supported nationally by BT, EY, Dell & Intel, the programme will celebrate the achievements of the amazing individuals across the UK who have turned an idea into an opportunity and taken the risk to launch a new product or service.

Co-founded by the team behind the Great British Entrepreneur Awards, the new series follows the success of the Wales StartUp Awards, after organisers recognised the exceptional potential in the startup scene across the other British regions.

Professor Dylan Jones-Evans OBE, the creator of the StartUp Awards National Series, said: “New firms are important for generating economic prosperity, employment opportunities and innovation. Since 2016, the Wales StartUp Awards have celebrated this amazing annual contribution to our economy by entrepreneurs and the impact they have on communities across the nation.

“Given the sheer volume of phenomenal startups we’ve heard from since then, as well as the huge post-pandemic shift in people’s desires to take their career in a new direction and set up a business against the odds, we felt it was the right time to take the programme nationwide. We’ve been blown away by the standard of entries from the Midlands in this first year and truly look forward to crowning the winners.”

The Midlands final will take place at The Crane Birmingham on 16th June 2022.

This year’s StartUp Awards National Series finalists from the Midlands are:

Marketing, Advertising & PR StartUp

Barbell Marketing, Founded by Adam Karmi & Kateryna Bashkivska

Destination Digital Marketing, Founded by Debbie Porter

iOB Business, Founded by Kamran Awan & James Mohamed 

Reformed IT, Founded by Joe Burns, Joe Miller & Scott Lynam

Rewind Creative, Founded by Alice Price & Matthew Layton

Unknown Marketing, Founded by Joe Yates


B2B Services StartUp

Colleague Box, Founded by Natalie & Adam Bamford

DUKE Distribution, Founded by James Robinson

The SaaSy People, Founded by Reece Couchman

Tickd, Founded by Richard Price

UK Fire Door Training, Founded by Jonny Millard

Victress Digital, Founded by Emma Glover


B2C Services StartUp

I’m Lucky, Founded by Lucy & Kim Evans

The Scent Corvus., Founded by Jessica Messenger

Tom’s Yard, Founded by Thomas Pearson

What’s your strength?, Founded by Katherine Jennick


Construction & Building Services StartUp

Construo, Founded by Tom Spilsted

ICI Architecture Studio, Founded by Jordan Kirkham

Praxis Construction Contractors, Founded by Kriss Taylor & Paul Wright

TRH Plumbing & Heating, Founded by Tom Harley


Creative StartUp

Fairley Bohemian, Founded by Harriet Fairley

isin, Founded by Daljit Singh

La Fille Créative, Founded by Natalie Goudge

Saint Associates, Founded by Neilroy Gunn

SBLTV, Founded by Carl Jones, Chris Pritchard & Mark Allsop


Digital StartUp

Beesting Digital, Founded by Heather Murray

Digital D, Founded by Gurpreet Dhillon

FranScape, Founded by Theo Millward

Live Tech Games, Founded by Nathan Moore & Samuel Worsley

Office Tech Services, Founded by Joe Carballo


Fintech StartUp

Hummingbird, Founded by Vishal Mishra & Himanshu Sharma

Pay iO, Founded by Mandeep Nagra & Jon Singh

VOILO, Founded by Ravi Ranjan & Ronan Hynes


Food and Drink StartUp

Cidentro Cider House, Founded by Hiranthi Cook 

Flav’s, Founded by Ligia Enoki & Flavio Pizzolotti

Local MasterChefs, Founded by Ali Mirza

SkinnyDips, Founded by Nitesh Mall & Andrew Vanezis


Global StartUp

Instinctive Solutions, Founded by David Jones

Katie King & Co., Founded by Katie King

Mums In Marketing, Founded by Claire Ferreira

Victress Digital, Founded by Emma Glover


Graduate StartUp

Legless Games, Founded by Lily Brown, Alistair Moss & Thomas Doherty

Local MasterChefs, Founded by Ali Mirza

Maze, Founded by Juliet Edjere, Sarah Nantume & Winner Adebayo

VOILO, Founded by Ravi Ranjan & Ronan Hynes


Green StartUp

FACC IT, Founded by Oli Strong

LAVA-LITE, Founded by Dominic & Kieron Tompkin 

MKKF, Founded by Matej Kapinaj

ZeroSmart, Founded by Eliana Vanekova & John Munn


Innovative StartUp

Innovation Consulting & Solutions, Founded by Hadeel Tawfik

Saucestream, Founded by Peter Neath & Ian Worton

Skyfarer, Founded by Elliot Parnham

Twio, Founded by Barny Dillarstone


Manufacturing & Engineering StartUp

Fyous, Founded by Thomas Bloomfield & Joshua Shires 

Digital Manufacturing Centre, Founded by Kieron Salter

Certa Design, Founded by Jordan Jackson


Online Retail StartUp

Ellyla, Founded by Sarika Talwar & Ian Kane

Circle of Style, Founded by Muna Nageh

Local e Sourced, Founded by Hamish Light

My Urban Trail, Founded by Laura Purcell

Violet Jordan, Founded by Edward & Lucy Forrester


Professional Services StartUp

Distribute Digital, Founded by Andrew Hill

Hooperhyde, Founded by Catherine Hyde

MOJITAX, Founded by Munachiso Ogu-Jude

PROPFINIUM UK, Founded by Richard Hooper

The Leadership Coaches, Founded by Zoe Lewis


Rising Star Award

Apakama Technologies, Founded by Kelechi Apakama

Bloom VA, Founded by Katie Peggs

CAPTIVATIUN, Founded by Raj Sharma

Gentlemen’s Scrub Club, Founded by Laura Burton & Paul Doughty

Hands And Paws Photography, Founded by Robert Simpson

Impactivity: Talking Without Limits, Founded by Andy Ryley

Maze, Founded by Juliet Edjere, Sarah Nantume & Winner Adebayo

Myshoots, Founded by Georgina Bowman

Rialto Training, Founded by Eloise Idoine

Ones Trainers, Founded by Simon Caulton

Thackray Brown, Founded by Victoria Williams

The Avenue Estate Agents, Founded by Jack Durkin & James Humphries-Stone

Work Simplr, Founded by Shrevan Marath

the facelet, Founded by Jolene Pole


Social StartUp

Chronically Brown, Founded by Sukhjeen Kaur 

Team Norse Thunder CIC, Founded by Dave Scotford

ZeroSmart, Founded by Eliana Vanekova & John Munn


Tourism & Leisure StartUp

All things leisure, Founded by Rupert Hough & Wayne Dyke

Dog Holidays UK, Founded by Sian Humphreys

Sleeping Bubbles, Founded by Paulo Jamece

RUN OF A KIND, Founded by Lucy Canham

UK Hoopers, Founded by Sarah Fenby

DMCFinder, Founded by Jo Joshi


Young Entrepreneur

Fairley Bohemian, Founded by Harriet Fairley 

Unknown Agency, Founded by Joe Yates 

Live Tech Games, Founded by Nathan Moore and Simon Worsley

ZeroSmart, Founded by Eliana Vanekova and John Nunn


Birmingham StartUp

The SaaSy People, Founded by Reece Couchman 

Violet Jordan, Founded by Edward & Lucy Forrester

Beesting Digital, Founded by Heather Murray

Distribute Digital, Founded by Andrew Hill