Here are some social media trends you should be aware of for 2023.
Social media has had a big impact on our lives, which means that we need to know what is coming in the future. Here are some social media trends you should be aware of for 2023:
1. The chatbot trend is not expected to slow down anytime soon.
Since chatbots are easy to use and easy to set up, many companies have managed to bring their first chatbot live in just a matter of weeks. Chatbots also make it easier for people who do not have a technical background to create their own bots using existing templates, something that would otherwise require significant programming skills.
The ability of these tools to be scaled will become increasingly important as more businesses begin deploying them across multiple channels like messaging apps, voice assistants and social media sites such as Facebook Messenger, Google Assistant and Twitter Direct Messages (DMs). A single bot could potentially manage thousands of conversations at once — making it possible for organisations with large customer bases or high volume traffic across multiple channels (e-commerce websites) consider deploying multiple bots at once rather than one per platform or channel – reducing costs while increasing efficiency and accuracy on both sides.
2. Micro-influencers and social media ‘creators’ are here to stay.
In the past, it was common to only use celebrities and influencers with large followings to promote your brand. While this approach can still be successful, the rise of micro-influencers has given companies more options for reaching their target audience.
These smaller online personalities are often more authentic and personal than their larger counterparts. They’re also likely to be interested in your product or service since they already use it themselves. Because of this, they are more likely to share your content too!
3. AR/VR technology will become mainstream.
This is one of the top trends for 2023 because it’s already a reality. How else could you explain those Snapchat filters that let users make each other look like cats, or those hyper-realistic video games? AR/VR tech has been around for awhile, but its adoption rate is increasing at an exponential rate. In fact, by 2020, there are expected to be over 40 million VR headsets sold worldwide (that’s more than double last year’s number). By 2023, we expect that number to increase even more—and this trend will have a profound impact on how we interact with social media, search engines and ecommerce sites in generate.
4. Ecommerce will be more prominent on social platforms.
Social media is the most popular place to shop online and will only continue to grow in popularity. It’s a great place to drive traffic to your website, build relationships with customers and promote products.
The latest trend will be ecommerce platforms that allow brands to sell directly through their social media channels. Instagram already offers this feature but it’s going to be even more integrated into Facebook over the next few years as they look for ways to monetise their platform.
5. The rise of ephemeral content (stories) will drive the digital marketing landscape.
So, what is ephemeral content? Basically, it’s content that disappears after a certain amount of time. It can be as simple as an image or video, but it also encompasses live videos and stories. As the popularity of Facebook Stories grows—and they have over 300 million daily users—it’s important to consider how this new form of storytelling will impact your digital strategy.
The rise in ephemeral content has many benefits for brands looking to reach their audience and customers. First, with fewer distractions than other platforms like Twitter and Instagram (which rely heavily on text), people are more likely to watch your story instead of scrolling past it on their news feed. This means you have more opportunities to tell compelling stories that inspire action from your viewers and potential customers!
The takeaway from all of this is that social media isn’t going anywhere anytime soon. It’s a necessary part of doing business in the 21st century, and it will continue to evolve at an incredible pace. The question is whether or not you’ll be ready for it when these trends hit your company. If you have an idea for how we could improve our content strategy, please let us know!
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