Join the period revolution with Lucy Self, the founder of Save My Knickers, as she transforms period care and earns her place as a finalist at the Great British Entrepreneur Awards 2023.
Lucy Self is the innovative founder of Save My Knickers, a company on a mission to disrupt and transform period care. In 2019, Lucy started experimenting in her kitchen to create a solution to remove blood stains after struggling with irregular and heavy periods. Her perseverance paid off when she discovered a magic formula that lifts even the toughest stains from fabrics. Lucy knew she had to share this life-changing product with others.
Despite having no business experience, Lucy’s passion and vision led her to launch Save My Knickers. In just a few short years, the company has saved over 22,000 knickers from landfill, won several awards, and been recognised as a finalist in prestigious competitions like the Great British Entrepreneur Awards.
Save My Knickers’ goal is for their product to become an essential part of period care. Due to popular demand, they are looking to release travel-size and single-use versions of their innovative blood stain remover powder. They are also working to obtain B-Corp certification to highlight their commitment to empowering women and environmental sustainability.
Lucy’s journey from physiotherapist and mum to award-winning entrepreneur is a true inspiration. Her perseverance and vision have revolutionised how women experience and discuss their periods. Lucy is a finalist in the Start Up category at this year’s Great British Entrepreneur Awards, known as “The Grammys of Entrepreneurship”. To learn more about this inspiring founder and her innovative company, visit www.save-my-knickers.com.