Discover how Pedro Trajano’s passion for sustainability and authentic self-expression drives Pitod, a finalist at the Great British Entrepreneur Awards 2023, to inspire positive change in the world of genderless fashion.
Pedro Trajano launched Pitod, a sustainable genderless fashion brand, in 2022 with a vision to empower individuals and protect the planet. Having worked in fashion for over a decade, Trajano was determined to build a brand that could make a real difference.
Pitod creates high-quality, ethically-made clothing for people of all genders. But its mission goes far beyond just fashion. “We want to create a brand that ‘lives’ in an ideal world, empowering people and not hurting the planet, driven by a deep commitment to empower individuals to embrace their authentic selves and create a world where equality thrives,” says Trajano.
Since launching in 2022, Pitod has achieved impressive growth and is on track to generate ten times its first year sales by the end of the financial year. The brand has also become a ‘1% for the Planet’ member, pledging to donate 1% of its revenue to environmental initiatives aiming to restore the planet.
Looking to the future, Trajano has ambitious plans for Pitod. He aims to partner with charities and communities to further empower people, develop programs to support environmental goals, and take on staff as revenue stabilizes.
Through his vision, passion and perseverance, Trajano has built a brand with purpose and heart. As finalists in the Great British Entrepreneur Awards 2023, which recognize the UK’s most inspirational entrepreneurs, Trajano and Pitod are poised to make an even bigger impact.
To learn more about Pedro Trajano and Pitod’s mission to inspire change through fashion, visit pitod.com.