The covid-19 pandemic accelerated a lot of change, especially in business. As businesses had to introduce new technologies and change their structures, there were many positives and negatives that came from the situation

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One major downfall, however, was employee wellbeing, as working from home caused loneliness, a breakdown in socialising, and a lack of routine, for many, causing cases of anxiety and depression to skyrocket. 

Many businesses knew they needed to step up to the plate and take control of their employee’s wellbeing, so they took to the drawing board to create new wellbeing strategies that would hopefully offer employees a more positive environment.

But, as the conversation around mental health and wellbeing grows, it is important that businesses aren’t implementing these wellbeing strategies into their business model as a tick-box exercise. It is vital that businesses are setting out these strategies with the right intentions, an understanding of what actually works for their employees, and that what they’re doing is working. 

So, ask yourself these questions: 

  • Why am I doing this?
  • What am I going to do? 
  • How will I know if it’s working? 

One of the most important steps to any wellbeing strategy is being able to measure its effectiveness, because if it isn’t working, then what’s the point?

Don’t worry if you don’t have all the answers! – We caught up with Charlie Winton, founder of OK Positive, a business-to-business Mental Health app designed to reduce the effects of Mental Health issues in the workplace, to provide you with some tips and advice on how you can create a wellbeing strategy that works. 

Why should you have a wellbeing strategy? 

“Like a marketing, sales or recruitment strategy, a wellbeing strategy is crucial to the success of all businesses. Not a set of resources or an employee assistance programme but a strategy with targeted outcomes,” said Charlie. 

“This will mean businesses can measure the success of their wellbeing initiatives, work closely with the people within the business and reiterate their processes to improve productivity, staff retention and reduce the negative effects of poor wellbeing.”

What do I need to implement into my strategy?

Charlie advised that to create a strategy that will truly work, you must focus on these aspects:

  1. Employee engagement
  2. Overall mood/satisfaction rating of the organisation
  3. Real-time employee feedback
  4. Process/organisation improvement
  5. Wellbeing strategy efficiency

“This allows organisations to be able to IDENTIFY issues, COMMUNICATE and ENGAGE employees on preventative initiatives and EVALUATE their efficacy on a real-time basis.”

And, how do I know if my strategy’s working? 

“There are effective means to do so. Consolidate the below technology and services in one platform/process:

  • Employee surveying software
  • Mindfulness app
  • Employee Assistance Programmes
  • Communication platform for wellbeing
  • Perks and benefits scheme

This proactive approach to corporate wellbeing will reduce the need for multiple suppliers in the below areas as it is all integrated under one roof and means you can measure meaningful wellbeing data alongside key resources and measure the efficiency in real-time.”

Discussing the importance of wellbeing strategies in this current time, Charlie added “Mental health awareness has become more prominent in businesses but now is the time to move to an action phase. Don’t focus on tick-box exercises as your employees now recognise this for what it is and bring wellbeing to the forefront of your people and operations strategy. Businesses will already be feeling the economic cost of poor wellbeing in their organisation and if you put the right systems in place it will not only be the right thing ethically to do but also financially.”

Need help knowing what your employees need? OK Positive could help you on your journey to creating the most efficient wellbeing strategy for your business. Find out how they could help here.