It’s easy to start feeling more than a little overwhelmed with the bad news right now which is why we’re on a mission to highlight the good; the entrepreneurs & businesses who are doing amazing things, who have achieved so much (before and during the Covid-19 pandemic), who may have turned their skills to good and who deserve to be recognised.


Madlug was founded in 2015 by Dave Linton. A man whose only experience in the luggage industry was bags of enthusiasm. This Youth Worker was heartbroken to learn that most children in care transport their worldly belongings in a bin bag. In that moment, Dave set out to do something about it. With just £480, he started Madlug and came up with our ‘one for one’ approach: with every bag you purchase, one will be given to a child in care.

There are thousands of children in care who are now having reduced contact with birth families and siblings due to Covid-19. Most already feel lost in the care system and that no one cares. Now is a great opportunity to show them that we care and to get your children involved in making a difference.

The Madlug Activity Book is Dave’s solution to helping you do this. It’s jam-packed with all sorts of puzzles and activities to keep hands busy and minds occupied. Madlug have designed games, doodles and dot to dots to help inspire a child’s creativity and reward their curiosity.

Find out more.