Today is Madlug’s fifth Birthday! In five years of business, they have donated 20,000+ bags to children in care and given 1,300+ activity books during COVID-19.


It’s easy to start feeling more than a little overwhelmed with the bad news right now which is why, with our partner, we’re on a mission to highlight the good; the entrepreneurs & businesses who are doing amazing things, who have achieved so much (before and during the Covid-19 pandemic), who may have turned their skills to good and who deserve to be recognised.

Every time you purchase a bag, one is given to a child in care. If you have a Madlug, wear it with pride and tell your world the story of the incredible children in the care system who have huge value and worth and the right to travel with dignity. And if you don’t need a bag, why not donate bags.

For today only, everything in the store is 10% off. This 10% will be taken off automatically at checkout.

For more information, visit the website.