We’re sending a big high five to the team over at Flawsome! who have announced a listing with Whole Foods.


Flawsome! saves imperfect and surplus fruit and transforms it into perfectly crafted cold-pressed juices.

Its founders, Karina and Maciek were named Young Entrepreneurs of the Year at the Great British Entrepreneur Awards National Final in 2017, having won the same award for the Welsh region.

Flawsome!’s cold-pressed Orange, Apple & Strawberry, and Sweet & Sour Apple flavours are now available in Whole Foods stores across London.

Karina and Maciek are on a mission to save 20,000 tonnes of wonky and surplus fruit that would otherwise be discarded within five years. They started the business after learning that 3.7 trillion apples are wasted around the world every year, with a third of those because of aesthetic standards or supply chain inefficiencies.

Keep smashing it Flawsome!