I’ve been talking to a number of entrepreneurs recently about how they have pivoted or adopted a ‘plan b’ during these challenging times.

This is my chat with Adam King , founder of SwipeStation.

By Francesca James, founder of The Great British Entrepreneur Awards & Community

His business was originally developed for the stadium market. With no mass events, they have been terribly hit and know that they are unlikely to be trading again ‘as usual’ until next year. 

However, they have quickly pivoted to serve the pub market with a fantastic new payment service called ‘Safety Thirst’ – which could see pubs reopening safely and efficiently.

At the Great British Entrepreneur Awards & Community we have launched a new category to recognise brilliant entrepreneurs like Adam who have adapted during this crisis. If you know an entrepreneur who has pivoted, send them here.

The Great British Entrepreneur Awards & community is proud to be supported by Funding Options on this initiative.