More From 'Marketing'
-
FeatureHow to ensure effective marketing spend during the cost-of-living crisis
The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should cut marketing spend and reduce profits to combat the cost-of-living crisis.
-
Article
Producing Idea’s Fest’s Highlight Films: LUNA TIDES Productions
LUNA TIDES Productions tells us the process of how they prepared for the filming of Ideas Fest - giving insight into how a production team takes on a festival….
-
Roundtable
Digital Marketing v Traditional Marketing: Is one better than the other?
Marketing is a key part of any business model. It creates brand awareness, puts you in front of your consumers, and plays a huge role in generating sales, so it’s really important that your business is being marketed in the right way for you.
-
Roundtable
The future of digital marketing: Where does it lie?
The latest roundtable hosted by the Great British Entrepreneur Awards and haysmacintye saw a group of founders and digital marketing experts discussing the future of digital marketing, providing their opinions, predictions and expertise.
-
Analysis
Using GTINs for ecommerce - GS1 UK tells us everything we need to know
For all businesses, both large and small, one of the first steps to trading, both online and offline, is to assign unique identification numbers to your products in the form of a Global Trade Item Number (or GTIN for short).
-
Analysis
How tech is taking hospitality to the next level
Technology is taking the world by storm, and in recent years has become essential to the survival of many industries - one especially being the hospitality industry.
-
Analysis
The future of the real estate industry; what’s next for prop-tech
The latest roundtable hosted by the Great British Entrepreneur Awards and haysmacintyre sees a group of experts discuss the topic of prop-tech and the future of the real estate industry, using their knowledge and experience to let us know what to expect next for prop-tech.
-
Analysis
When, how and why to use barcodes: GS1 UK tells us
For all businesses, both large and small, one of the first steps to trading, both online and offline, is to assign unique identification numbers to your products in the form of a Global Trade Item Number (or GTIN for short). GTINs allow you to unlock all relevant product information to your items, allowing you to successfully list and sell your product, barcode your stock, leverage search engines, manage inventory and even monitor customer satisfaction.
-
Article
Why do you need a GTIN?: The Great British Entrepreneur Awards partner GS1 UK tells us
A previous article written by GS1 UK explained what a GTIN is, and the importance of GTINs for businesses.
-
Article
What is a GTIN? : The Great British Entrepreneur Awards partner, GS1 UK tells us
On 31 March 1971, more than 50 years ago, a group of business leaders put aside their commercial differences and met up in New York City to revolutionise the grocery sector. Price stickers were no longer going to cut it, so they imagined something better that would save people time, money, and help to identify everything we buy.
-
Roundtable
GBEA & haysmacintyre roundtable: Technology’s effects on employment; is it replacing staff or creating more jobs?
Technology is taking over the world, and it doesn’t seem to be slowing down anytime soon - but is this good? Or are we potentially moving into dangerous territory, with technology replacing the need for human connection and employability?
-
Roundtable
Has Covid prompted new thinking for omnichannel sales in Food and Drink?
In the most recent roundtable, hosted by the Great British Entrepreneur Awards and haysmacintyre, early adopters, pandemic pivoters and omnichannel experts get together to discuss the impact of COVID-19 on businesses and their approach to an omnichannel strategy as a whole.
-
Feature
Supportive or intrusive; Is tech the key to workplace wellbeing?
Is tech the key to our wellbeing, or an opponent to it? In the latest roundtable hosted by the Great British Entrepreneur Awards and haysmacintyre, experts and entrepreneurs get together to discuss the relationship between tech and stress.
-
Video
How to build relationships with the media
In this session, we sit down with award-winning entrepreneur, publicity coach and personal brand strategist, Tru Powell.
-
eBook
The value of prototypes and MVPs in growing your business
It is well-known that the human brain is better equipped to receive, understand and remember information when it is communicated in pictures, rather than simply in words.
-
Feature
Traditional media: Going, going, gone?
If video killed the radio star, then Netflix and other streaming services have carried out a hefty massacre on TV.
-
Guide
16 ways in which any company can benefit from its own payments card programme
You may think that issuing payment cards (credit, debit cards, etc.) is something that only banks do. But this is far from being the case.
-
Video
The importance of storytelling in business
In this session, GBEA founder Francesca James will sit down with founder and CEO of StoryTerrace, Rutger Bruining to talk through the importance of storytelling for your business and interpreting this through press, marketing, sales and advertising.
-
News
Is Making Tax Digital elitist? The self employed are most at risk
Making Tax Digital serves the needs for larger accounting software vendors and SMEs alike, but what about micro businesses and the self employed? Mazuma’s Lucy Cohen warns that the rules come to effect in April 2023, and the UK’s self employed need to catch up FAST.
-
Article
10 apps to streamline your business
As business owners today, you know your work doesn’t shackle you to your desks anymore. Here we look at the digital assistants to make your life easier on the go.
