Montezuma’s hits the shelves at Waitrose ahead of Christmas

Waitrose secures deal with award-winning chocolatier Montezuma to create a new confectionary range that will display the brand’s latest flavour combinations ahead of Christmas.

Montezuma’s, the 2021 Food and Drink Heroes Confectionery Entrepreneur of the Year, started out with just a kitchen sink-sized machine, huge enthusiasm, spades of naivety and most importantly, a broad ideal to bring chocolate innovation to a boring and staid British chocolate market - and today they are doing just that.

Waitrose stores in 28 locations across the UK will now host a dedicated Montezuma Chocolates Bay area, giving chocolate fans the chance to browse its “best-loved products.”

The dedicated display areas at the retailer will include many of the confectioner’s best-selling chocolate bar flavours, such as chilli and lime flavoured ‘Hot Pickle’, floral ‘Happy Hippy’, classic milk ‘Smooth Operator’, and top favourite ‘Happiness’ with salted caramelised hazelnuts. Coupled with Montezuma’s hand-crafted truffle boxes, the range will also provide options for vegans.

Discussing the latest collaboration Head of category at Waitrose, Giles Fisher said. “We are delighted to be working in partnership with Montezuma’s on this new project. Their chocolate is exceptionally good quality, with some delicious flavours and their ethical sourcing credentials are very strong too,” 

“I’m sure our customers will be delighted to discover more of the wonderful world of Montezuma’s in Waitrose.”

Montezuma sales director Caroline Gibbs added: “We’ve worked in close collaboration with Waitrose to create a new, exciting and colourful in-store fixture, which will bring the world of Montezuma’s to many new shoppers.

“Our relationship with Waitrose/John Lewis & Partners has developed tremendously and we’re very excited to see this go live in the store.”

So, head down to Waitrose today to see Montezuma’s on display and taste their incredible collection. Find out more about the brand here.