It is well-known that the human brain is better equipped to receive, understand and remember information when it is communicated in pictures, rather than simply in words. 

Combining pictures and words is even more effective, as they each reach different parts of the brain and their effects re-enforce each other (this is what’s led to the mixed blessing of the PowerPoint presentation).

But there is another combination that is even more powerful – the use of objects or products, combined with words, to communicate your points – the demo.

Whereas a PowerPoint presentation allows the recipient to see and hear, the demo lets them see, hear and interact with a product – to get more involved. 

In this guide, Fresh Business Thinking partner Lerex Technology explains why demonstrating prototypes and your minimum viable product is such a valuable component as you work towards growing your business. 

Check out the full guide here:

Supporting documents

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