By Max Clarke

William and Kate, the Duke and Duchess of Cambridge, have kick-started their tour of the USA with a panel debate promoting London’s Tech City.

Hailed by Prime Minister David Cameron as the UK's answer to Silicon Valley, Tech City is a cluster of technology, digital, and creative companies based around Shoreditch Roundabout and the Old Street area of East London.

It is the fastest growing technology hub in Europe and, worldwide, it is second only to Silicon Valley. The Government’s trade promotion body, UK Trade & Investment (UKTI), is taking steps to encourage businesses to open and operate in the thriving city ward.

“I am delighted that the Duke and Duchess of Cambridge are giving their very public support to Tech City and to British business,” said Trade and Investment Minister, Lord Green.

“Tech City is key to Britain's high-tech future. The Government is committed to bringing innovative investment to East London, and to every part of the UK. It is Europe’s fastest growing technology hub and so far over 300 organisations have set up there.”

The Duke and Duchess’ appearance in Beverly Hills is hoped to encourage American investment, further boosting the micro-region’s profile on the world tech stage. It follows a string of trade promoting tours organized under the aegis of UKTI, including sorties to China, Eastern Europe, Latin America and Scandinavia.

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