Small businesses must focus on enhancing their web presence and building relationships with potential customers, urged an online marketing service today (September 7th).According to Network Solutions, who also provide Search Engine Optimisation (SEO) advice, SMEs are realising the growing demand and importance of an online presence and that in order to retain and attract new customers they must invest in an online marketing strategy."There is a natural synergy between generating new customers via SEO and creating a relationship with them via email marketing," said Harry Lalor, vice president of partner marketing at Network Solutions."Once qualified visitors are attracted to their websites, small businesses have a great opportunity to build lasting relationships with them through the power of email marketing," added Eric Groves, senior vice president, sales and business development at Constant Contact.In the UK, SMEs account for 58.9 per cent employment, according to recent statistics released last month by the Office for National Statistics.Help your business gain greater prominence online by attending an Internet Marketing Masterclass.© Adfero Ltd