A tech chief has spoken out about the need for adequate data protection measures within IoT (Internet of Things) products, citing security as critical to winning consumer confidence.

Jamie Siminoff, the founder and principal inventor behind the smart doorbell manufacturer, Ring, feels that the company’s devices’ success hinges on privacy safeguards and the ability to protect consumers from hackers and malware.

Mr Siminoff said:

“If we ever breach those things, then we’ll lose trust. Then people won’t buy our products.”

Speaking to attendees of Fortune’s Brainstorm Tech conference in Colorado, US, earlier this week, Mr Siminoff’s pitch of Ring was elevated by the firm’s competitive advantage gained through its use of Amazon’s expertise.

The global retail giant acquired Ring for $1billion in 2018, and has been driving to shore up security across all of its platforms in recent times, with Amazon Web Services receiving focused efforts to protect data.

Mr Siminoff’s message comes as data protection fears continue to mount, particularly regarding IoT – the network of connected devices that can provide hackers with an easy stepping stone into our own homes, if security standards are lacking.

Just last month, Samsung reminded owners of its smart TV to regularly run anti-virus scans on their sets to offset the risk of malware infection.

John Hanke, CEO of video game firm, Niantic, said at the conference:

“I actually don’t have any smart devices in my house because I’m pretty paranoid about security. The surface area there seems really porous and vulnerable.”

When the company first started, Ring aimed to make a smart doorbell that would enable homeowners to see who is outside the front door through a mobile phone app. Five years later, the firm managed to raise $440 million before it was purchased by Amazon. In the meantime, Ring had expanded to employing 2,000 workers.

Article originally published on PrivSec:Report

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