By Claire West

The recent years have not been kind to multinational American company Motorola.

After its wild success in pioneering ‘flip and clam phones’ in mid-1990s and the wild success of the RAZR model in mid-2000s, market shares had steadily gone downward as new competition and innovative mobile technology arise.

In an effort to stay afloat, Motorola has officially joined forces with search-engine giant Google last May 2012 in a staggering $12.5 billion deal in order to pursue what exactly is currently trending in thesmartphone market: the Android-operated mobile systems.

Rumour has it that as early as Christmas last year, Google and Motorola were working towards a very sophisticated handset to rival the Apple and Samsung devices, known only as its internal code Motorola X — with Google dead set on not repeating the same mistakes they had experienced with the infamous Nexus 4.

Quite recently, another set of speculations regarding this phantom device had sent the Android fans into an enthusiastic frenzy as recent reports squashed the earlier rumour that the ‘X’ device is set to be released under the Nexus 5 flagship. Instead, it seems likely that this supposedly super hot 5-inch, 1080p, bezel-free display handset will be Motorola’s first cross carrier and the very first device to house the soon-to-be-announced Android 5.0 Key Lime Pie. It has further been speculated that the device will be officially revealed during the Google I/O 2013 event this May in San Francisco and released to the masses on July via Verizon at the very reasonable price of $299 with a $15 fee per month for thebootloader unlock feature.

Though it will not carry the Nexus brand, it has been widely believed that Motorola is working very hard to create a UI that will compliment and possibly enhance the Android experience and make the device more “Nexus-like” with few selected Motorola tweaks.

Speculations also included that both companies are working to integrate software add-ons and fresh features, not unlike what Samsung has done in their flagships with S-Beam and S-Voice. Reports also say that Motorola might even make use of the newly acquired Viewdle, a software that uses image and gesture-recognition to give the Motorola X a definite edge in the competition. Another bold claim goes to say that the device will be likely available to all carriers via Playstore to make them available to as many consumers as possible. Furthermore, claims that Google’s Larry Page is just putting some finishing touches to Motorola X before focusing on making a tablet version of the device.

The LG Nexus 4 will always be remembered as that device which the supply did not tally with the unexpected high consumer demands with Google and LG playing an ugly blame-game as to who should answer the unfortunate availability issues. Hopefully, Motorola X will be able to avoid the same scenario if ever the rumours of its release are found to be true.

What do you think? Are there any grain of truth in the wild rumours and speculations that is spreading all over the net? Will Motorola be able to effectively “mark the spot” as the hottest smartphone in town with the rumoured X device? See the Motorola Razr i deals and other good smartphone deals on Mobile Phone Checker