The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should cut marketing spend and reduce profits to combat the cost-of-living crisis.
Marketing is a key part of any business model. It creates brand awareness, puts you in front of your consumers, and plays a huge role in generating sales, so it’s really important that your business is being marketed in the right way for you.
The latest roundtable hosted by the Great British Entrepreneur Awards and haysmacintye saw a group of founders and digital marketing experts discussing the future of digital marketing, providing their opinions, predictions and expertise.
Fresh Business Thinking is the leading digital resource for business owners, directors and entrepreneurs that care.
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