By Ben Simmons
Emailvision, the international leader in software as a service (SaaS) for online relationship marketing, announced today a record performance in 2011.
Revenues grew by over 50% to reach $90m. Growth was driven by international expansion, product innovation and two strategic technology acquisitions.
In 2011, the company accelerated its international presence throughout Europe, North America, Brazil and China. All 19 countries contributed to the strong revenue growth and 25% of new sales came from outside of Europe.
Emailvision launched Campaign Commander Enterprise Edition in Q4 2011. This release marked two industry “firsts” — the first SaaS solution for Customer Intelligence, and the first product to fully integrate customer intelligence into an email, mobile and social campaign management platform. The result is a comprehensive SaaS solution designed to increase the relevance and profitability of online customer relationship marketing programmes.
“With the arrival of Big Data in the marketing department, it’s clear that customer intelligence will drive digital relationship marketing programmes to a higher level of performance and profitability,” commented Nick Heys, Founder and CEO of Emailvision, “Our new Enterprise SaaS solution provides marketers with integrated customer intelligence at a fraction of the cost of on-premise solutions. We are very encouraged by initial client feedback and confident that this new product will accelerate our organic growth in 2012.”
Laura Henderson, Online Marketing Manager at Republic Ltd, said: “We started using Campaign Commander to manage and deliver our email and mobile campaigns three years ago. We have recently started using Emailvision’s new Customer Intelligence solution and within a couple of weeks we were able to start applying new knowledge about our customers directly into our campaigns. With access to deeper customer insights, we have quadrupled our conversion rate; significantly improving our customer marketing lifecycle and engagement…and it’s just the beginning.”
Emailvision won over 850 new clients in 2011 including: Office and Republic in the UK; Abril, ClickON, Walmart and Accor Hotels in Brazil; ACP Media and P1.CN in Asia Pacific; Let’s Bonus, Toyota, SudOuest in Europe; Cisco Live Events and the Washington Post in the US.
Kathleen Mudge, Marketing Manager at Cisco, said: “We use Campaign Commander to help us manage social media marketing at Cisco Live events where we send out event related updates to encourage audience participation and awareness before, during and after each event. Campaign Commander enables me to analyse the effectiveness of my updates and better craft our messaging to best meet our audience's needs. During the time I have used this valuable tool, I have more than doubled the number of participants in our social media channels over the past year.”
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