All Marketing articles
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OpinionEmbracing the AI Revolution: How it will Enhance Industries and Jobs
From self-driving cars to chatbots and virtual assistants, AI is revolutionizing industries and creating new job opportunities. As we embrace this AI revolution, it is important to understand its positive impact on both industries and jobs, and to prepare for the exciting changes it will bring, especially with the help of AI tools such as OpenAI’s innovative language model, ChatGPT.
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Feature
How to ensure effective marketing spend during the cost-of-living crisis
The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should cut marketing spend and reduce profits to combat the cost-of-living crisis.
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Article
Producing Idea’s Fest’s Highlight Films: LUNA TIDES Productions
LUNA TIDES Productions tells us the process of how they prepared for the filming of Ideas Fest - giving insight into how a production team takes on a festival….
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Roundtable
Digital Marketing v Traditional Marketing: Is one better than the other?
Marketing is a key part of any business model. It creates brand awareness, puts you in front of your consumers, and plays a huge role in generating sales, so it’s really important that your business is being marketed in the right way for you.
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Roundtable
The future of digital marketing: Where does it lie?
The latest roundtable hosted by the Great British Entrepreneur Awards and haysmacintye saw a group of founders and digital marketing experts discussing the future of digital marketing, providing their opinions, predictions and expertise.
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Analysis
Using GTINs for ecommerce - GS1 UK tells us everything we need to know
For all businesses, both large and small, one of the first steps to trading, both online and offline, is to assign unique identification numbers to your products in the form of a Global Trade Item Number (or GTIN for short).
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Video
The power of storytelling through video
In this session, Great British Entrepreneur Awards founder, Francesca James, sits down with founder of Sprat and ShoutOut, Dan Gable, to discuss the power of video marketing and storytelling.
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Video
How to start a chart topping podcast for your business
In this first Lightbulb Session, Great British Entrepreneur Awards founder, Francesca James, spoke to the UK’s leading expert in successful podcasts, James Burtt.
