By Phillip Letts, CEO of blur Group

If there’s one thing I would stress to budding entrepreneurs when starting their business, it’s that they maintain their authenticity, which you’ll see time-after-time is easier said than done.

When devising the concept of blur, I had a clear vision as to not only the benefits of the business, but its core values too. I wanted to create a product I believed in, and would use myself.

We knew that when we started blur Group we’d disrupt and innovate the industries we work with, and that’s something you can’t be afraid of when entering a market. There are a lot of comfortable, large, incumbent service providers out there who look at market sizes and don’t feel the need to adjust their own behaviour. 

Your business, whether that’s a product or service, should be close to your heart — have passion for what you do, and those that are buying into it will see this and thrive off it.

It can be a cutthroat environment, but one thing to remember is to always be yourself in business; understand that there will be times when you must adapt your approach and make compromises, but never submit to a request or offer that isn’t aligned with your morals. Make smart choices, listen to your heart and kick ass!  

blur Group recently embarked upon an expansion into a number of new industries, including law and accountancy, though I must state this was not an attempt to be ‘all things to all people’ — a common mistake made by businesses when faced with growth opportunities. It’s vital to have focus; do what you do and do it well.   Don’t get dazzled by the bright lights and dollar signs, and always ensure quality over quantity where your business’s output is concerned.

My final piece of advice to entrepreneurs wanting to conduct themselves in an authentic manner would be to think, long and hard about what it is you want from life, and from your business.  If your goals aren’t clear from the outset, staying true to yourself and your idea can become increasingly difficult.

Entrepreneurs starting out should be prepared to put at least 10 years into their business before they can expect to see a real return. It’s a long time – so if you’re not willing to invest that decade, it’s almost certainly worth re-evaluating your situation and strategy.

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