Founder & CEO, Only Curls
When Lizzie Carter, founder of Only Curls, was looking for the perfect solution for her own curly hair back in 2016, she quickly realised there was a huge gap in the market and that curly hair had largely been neglected in the beauty sector, especially in the UK. Lizzie and her partner, Hugo Lewis, created onlycurls.com, a London-based DTC haircare line made specifically to help people manage curly hair. Their business has grown rapidly thanks to forward thinking marketing strategies and a large dedicated following on Instagram and Tiktok.
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