Founder & CEO, Only Curls

Lizzie Carter IF frame

When Lizzie Carter, founder of Only Curls, was looking for the perfect solution for her own curly hair back in 2016, she quickly realised there was a huge gap in the market and that curly hair had largely been neglected in the beauty sector, especially in the UK. Lizzie and her partner, Hugo Lewis, created onlycurls.com, a London-based DTC haircare line made specifically to help people manage curly hair. Their business has grown rapidly thanks to forward thinking marketing strategies and a large dedicated following on Instagram and Tiktok.

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