Julie Waddell

Julie’s passion for food and broadcasting came together in 2012 when she took on a role on BBC Radio 4 as a journalist on “The Food Programme”. In 2012 Julie set up The Little Smoked Food Company and launched a range of “Moorish” smoked humous products to sell in her local delicatessens. 

Julie was named “Growth Business 2013” in the UK Government’s Mentors Me Awards and received a Special Commendation Award for Growth in the Food & Drink Federation Awards 2013. In 2015 Julie was named as one of DEFRA’s 50 Food Stars and Moorish named as “Most Disruptive Food Brand 2015” in the Real Business Awards.

Julie’s smoked humous products won 2 Great Taste Gold Stars in 2021. Julie’s business has grown exponentially with her Moorish products now being stocked in Sainsbury’s, Asda, Ocado, Booths, Whole Foods Market, Planet Organic, farm shops and delis.Moorish is also exported to Park n Shop in Hong Kong and Spinneys in the UAE.