Roger Wade

Roger Wade is the Founder and CEO of BOXPARK, London’s award-winning food and retail revolution.

After graduating from University, Roger started Boxfresh, the original British Streetwear brand in 1989. He grew the Boxfresh brand from a market stall, to an international brand selling in over 12 different countries.

In 2005, Roger sold Boxfresh to Pentland Brands and formed his own brand consultancy, Brands Incorporated, specialising in the development, financing and licensing of UK fashion brands. Five years later, Roger transformed a patch of wasteland to create the world’s first pop-up dining and shopping destination in the heart of London’s Shoreditch.

The next iteration of BOXPARK launched in Croydon in 2015 – slightly different to the original site, BOXPARK Croydon has the look and feel of a modern food hall with an innovative structure and outdoor seating space. Finally, inspired by its Croydon sibling but with a twist, BOXPARK Wembley launched in December 2018 – becoming a new Fanzone for Wembley Stadium and Arena visitors, and the first BOXPARK site to offer leisure activities with its unique ‘PlayBox’ zone.

Roger is a creative entrepreneur. He believes that all brands should be special and identifies those special brands/projects and adds values to them. He is passionate about independent brands, the future of retail, and thinking outside the Box!