Rob Bridgman, CEO and founder of Snug, joined the furniture industry over 10 years ago and has 3 generations of furniture expertise behind him. Born out of both personal frustration when moving into his first flat and extensive experience in marketing and ecommerce, Rob has reframed the decades long problem that most have experienced; the struggle of not being able to fit their new sofa into their home. Through highly innovative engineering, Snug has challenged the industry’s outdated practices and is a brand to be reckoned with. Developing technology that enables the customer to assemble their sofa in minutes, without the use of tools and turning a 9 week average lead time into delivery in days. Rob was shortlisted for Entrepreneur of the Year 2021 as Regional finalist and is also a finalist for Disruptor of the Year category at the 2021 Great British Entrepreneur Awards for the London and East of England region.