Mission Ventures

Paddy Willis

Paddy is co-founder of Mission Ventures, launched in 2015 as the UK’s first accelerator for FMCG brands. Since then the business has partnered with leading health foundations, retailers and corporate food brands to support a fairer, healthier and more sustainable food system.

Previously he co-founded Plum Baby, one of the uK’s fastest growing food brands which was successfully exited in year five with retail sales of £15m. He has served on several investment committees and mentors widely within the startup world. In 2015 he was recognised in the inaugural “Maserati 100” list of entrepreneurs supporting the next generation of founders.