Enter the Arena


Julia Elliott Brown

Julia Elliott Brown, CEO and Founder of Enter The Arena, is the UK’s leading equity fundraising expert and specialist coach, working exclusively with female founders.

As a serial entrepreneur, Julia has successfully raised millions of pounds in equity finance for business growth from angels, VCs and crowdfunding, both for her own business, and has supported dozens of her amazing female founder clients in doing the same.

With 20+ years commercial experience developing and building high-growth start-ups, including the award winning online shoe design brand Upper Street, and internet pioneer UpMyStreet.com, Julia’s mission and passion is to bring her wealth of expertise to support women entrepreneurs on their own journeys to raising finance and scaling their businesses.