Creative Director of LIGA

Jennie Elderkin, LIGA

My background is in retail buying for my own home and gift stores and in interior design for clients in Cornwall.

Back in 2015 I wanted to source more sustainable materials made into everyday products that would make our homes look good, whilst being kinder to the planet. I couldn’t find what I was looking for so I started my own eco homewares brand - called LIGA in late 2017.

I feel my role as a designer is to guide our customers into making better choices, by offering sustainable materials made into beautiful products. One of the few raw materials that is truly plentiful is ‘waste’. My passion is to create from waste and not to create more waste. We are proud of our materials called Beach Clean and Dash which use recycled materials mixed with cork.

LIGA is a family business based in Cornwall in the UK., I am joined by my husband and one of our sons. We have over twenty employees and export our products around the world. We give through 1% for the Planet and donate 1% of our turnover to charities which support our planet. LIGA is our business and how we make our living, but its also our family, who we are, how we live and what we believe in. It means the world to us.

Region: South West