Fuel10K

Jason Kerr

Jason is Co-Founder and Head of Product at breakfast brand FUEL10K, a start-up formed in 2011 in an attempt to bring young adults back to the breakfast category. Since launching with a range of granolas, FUEL10K has also launched the UK’s first breakfast drinks range, as well as adding high protein porridge pots and sachets, muffin pots, oat bars and soft bake cookies. FUEL10K was also the UK’s first B-Corp breakfast brand having been awarded B-Corp status back in March 2021. Their products can now be found in every major grocery retailer in the UK, as well as a rapidly growing number of overseas markets.

Prior to launching FUEL10K, Jason has worked in various senior sales and marketing roles with Jamie Oliver, Tetra Pak and Kraft Foods. A genuine ‘foodie’, his passion in the industry is in seeing great brands and ideas coming through that tick the box of sustainability, true innovation and excellent shelf appeal.