The Niche Co.

Amanda Miles Ricketts

Amanda Miles Ricketts is the founder of award-winning wellness brand The Niche Co. Inspired by the healing properties of natural herbs, Amanda created Niche as an answer to her own skin issues she suffered once reaching her 30’s. Amanda found by incorporating herbal tea into her diet, she saw a huge difference in the condition of her skin and hair and wanted to share her findings with the world.

The Niche Co burst onto the food and drink scene in 2017 with a range of functional tea blends using only the finest whole leaf tea in beautiful recyclable packaging. Since then it has been sold in 15 countries and featured in a wealth of publications including British Vogue, French Vogue, and Forbes. Niche Teas were named the best herbal teas by the Independent and The Evening Standard.

The Niche Co has a new exciting range in the pipeline, set to launch in early 2021. Amanda also works as a mentor and is passionate about helping food and drink start-ups.