Felicities and Start Your Own Fashion Label


Alison was awarded an MBE for Services to the Fashion Industry in the Queen’s birthday honours list 2017 and she has built a reputation as one of the leading supporters of emerging fashion and start-up creative talent.

A dynamic and results-oriented entrepreneur, she is credited with achieving success and profitable business growth for her clients. She is passionate about supporting creative talent and preparing them for the challenges of balancing creativity and commerciality.

Alison is renowned for her practical, realistic approach to running a creative business and is constantly in demand to share her knowledge and advice.

She acts as a consultant to brands across the globe from start-ups to established fashion, music and arts businesses, supporting brands, retailers, manufacturers and training providers. Alison is a serial entrepreneur having owned and sold four businesses before starting and running her current businesses Felicities and Start Your Own Fashion Label – so she has a true understanding of the issues of running a company as well as the knowledge she has gained from supporting 2000+ brands over the past 12 years.

Her experience also encompasses working as a business advisor for Business Link, acting as an independent consultant to a broad range of businesses including property developers, car brands and financial houses and also working in the charitable sector running large cross sector partnerships and training consortiums.

Alison teaches on numerous business courses and develops courses on entrepreneurship for the creative industries. She regularly lectures at London College of Fashion, developing courses for the college up to and including MSc level. She is a consultant for international on-line training provider Mastered as well as one of their industry experts.

Alison is a regular guest speaker at international conferences, events and universities and mentors start up creative businesses around the world.