Elaph Media strengthens business diversification with new investor relations team

Deon Gerber and Selvan Saha have been appointed to head the Investor Relations team as part of Elaph Media’s strategy to diversify their business and monetise their core offerings. The former stockbrokers and management consultants will provide strategic consultancy, working with investors who have an interest in the MENA region and specifically the media and creative industries.
 
Elaph’s CEO Mr Emile Isaac commented:

‘We were impressed with Selvan and Deon’s track record as well as their global network of institutional investors and clients. It’s important that our partners and ultimately our investors reflect Elaph’s culture of transparency and doing good. Selvan and Deon have really jumped on that message and have shown as much passion for our offerings as we do.’

With this move, Elaph Media aims to leverage the expertise of Deon Gerber and Selvan Saha to enhance their business diversification strategy while integrating AI advancements into their operations. By embracing cutting-edge technologies, Elaph Media is paving the way for innovation within the Arabic-language media industry, setting an example for others to follow.

The role of AI in the media industry and it’s potential to revolutionise traditional workflows

One prevailing misconception within the media industry revolves around the belief that AI is replacing human jobs. However, the truth is that artificial intelligence has the potential to revolutionise traditional workflows and augment human performance. In the media landscape, AI empowers organisations by automating mundane and repetitive tasks, freeing up valuable time for sales teams to concentrate on more crucial aspects such as driving sales.

By leveraging AI technologies, media companies can streamline processes, optimise resource allocation, and improve overall operational efficiency. Automated systems can handle routine tasks like data analysis, content generation, or ad targeting, enabling employees to shift their focus towards strategic decision-making, building relationships with clients, and identifying new business opportunities. This synergy between AI and human capabilities enhances performance, creativity, and productivity within the media industry.

It’s important to recognise that AI is a tool that complements human expertise rather than a replacement for human workers. Embracing AI technology empowers media professionals to leverage their skills, knowledge, and insights effectively, resulting in a more dynamic and successful industry. The future of AI in media lies in its ability to augment human capabilities and drive innovation, ultimately transforming the industry for the better.

Caledonia Edmond, the head of partnerships at London-based Elaph, told Arab News that AI and journalism will go “hand in hand” in the future.

In May, Elaph announced a major investment into AI, making it the first Arabic publication to do so, according to the company.

“Twenty-two years ago, Elaph foresaw the possibility of handling news in a virtual way, launching the first Arab online daily. Today, it is anticipating the future development of accurate news and finds that there is a major role to be played using AI.”

Othman Al-Omeir, founder and editor-in-chief of Elaph

Just as Elaph took the lead a quarter of a century ago, today it is taking the lead towards a different media adventure, with its different opportunities and challenges, inventing its own ways so that its real and objective news receives the greatest interaction, leaving the greatest impact on users.

“We have a clear vision of what we are facing, and we have very sophisticated plans to create ways to combine artificial intelligence and contemporary media in one promising news crucible. Our journey into tomorrow has begun.”

Othman Al-Omeir, founder and editor-in-chief of Elaph