Integrated Live has over 120 thought-leading marketing minds lined up to speak over two days. With that much knowledge and advice on offer, how on earth do you choose who to see?
Well, to help you out a bit, I’ve taken on the task of interviewing as many of them as I can before the event. Next up is Giuseppe Caltabiano, vice president of marketing integration at Schneider Electric.
What area of marketing do you specialise in?
Content marketing & social media.
How long have you been with the company?
Two years, when my previous company, Invensys, was acquired by Schneider Electric.
How long have you been in marketing?
Well, I am an engineer by education… but after two years of technical job and after an MBA in Milan/London, I moved to marketing! So…I’ve been in marketing all my life, +20 years!
Why do you do?
I am leading the global content marketing efforts for one division of Schneider Electric
Which marketing platform do you use the most? (No, it can’t be your own!)
Marketo, WordPress, Sprinklr, SalesForce.com
If you could only use one marketing platform for the rest of your life, what would it be (and you can’t use your own!)?
It would be a content marketing platform (still not implemented in my company)!
What is your favourite thing about marketing?
The capability to understand clients and fulfil their (content) need. Also, what I find fascinating is the long term vision, compared to the short term one of sales.
Is content still king?
Of course it is!
In a sentence, what’s your presentation about?
I’ll be talking about how to create a successful content marketing strategy in a large B2B enterprise.
You can find Giuseppe’s presentation on creating content plans in the Keynote Theatre at 12pm at Integrated Live on 16 November, but you’ll have to register for your free ticket first:
Originally posted on Digital Marketing Magazine