ben-hayward-fbt

The amazing thing about Integrated Live is that there really are so many amazing people giving the best advice out there in the marketing world. Even as someone working on the event, I spend my days in the run-up looking at which presentations I really want to see. I can’t imagine what it’s like for you!

That’s why we’re spending the next few weeks doing quickfire interviews with as many of the speakers as we can to give you a little insight into who they are, what they do and what they’re going to be talking about at Integrated Live.

Next up is Ben Hayward, director of sales & business development at Nano Interactive.

What area of marketing do you specialise in?

Programmatic prospecting.

How long have you been with the company?

A year.

How long have you been in marketing?

Seven years.

Why do you do what you do?

I love the combination of technology, creativity and working for a startup.

Which marketing platform do you use the most (and it can’t be your own!)?

We find ALF Insight really valuable for working out who to contact.

If you could only use one marketing platform for the rest of your life, what would it be (and you can’t use your own!)?

LinkedIn, due to the sheer number of relevant people on it and all the different things it helps us as a start up with, from prospecting to recruiting, to advertising our services.

What is your favourite thing about marketing? My favourite thing is definitely how fast the industry moves and new products are dreamed up by amazing entrepreneurs of all ages.

Is content still king?

Content is king in terms of engagement, but in terms of programmatic prospecting for and targeting new customers, first party intent data is what makes the world go round!

In a sentence, what’s your presentation about?

I will be discussing how to programmatically target customers who are searching for the audiences’ products and services, or those of their competitors, on relevant publishers such as price comparison and ecommerce sites, not just search engines.

 

You can find Ben’s presentation on programmatic targeting in the Engagement & Experiential Theatre at 3:30pm at Integrated Live on 17 November, but you’ll have to register for your free ticket first:

Eventbrite - Integrated Live

 

Originally posted on Digital Marketing Magazine