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In today’s mobile-first world, brand trust is earned by protecting and engaging your customer through the delivery of contextually relevant information that both adds value and enables a rich user experience.

This brand trust is, in turn, built by delivering on your brand promise. A strong brand promise enables you to deliver experiences that connect emotionally with your customers and differentiate your services and offerings. And while executing on the brand promise will differ from company to company and from industry to industry, embracing mobile-first and mobile-only experiences  must be part of every brand’s marketing efforts.

To help marketers deliver on their mobile brand promise and build brand trust, we has developed a new six-step guide, “Blueprint for Protecting and Engaging Mobile-First Customers.” The blueprint, encapsulated below, outlines the steps companies should take to address four core brand promises along with the actions  to build trust.

 

By Rob Hammond, senior director of mobile engagement at Syniverse

 

You can find Syniverse’s presentation on mobile wallets in the Social, Video & Mobile Theatre at 10:30am at Integrated Live on 16 November, but you’ll have to register for your free ticket first:

Eventbrite - Integrated Live

 

Originally posted on Digital Marketing Magazine