By Daniel Hunter
William Hill and online betting rival 888 have ended negotiations over a possible takeover after an 888 shareholder rejected the offer.
William Hill offered 200p per share last week, but 888 said there was a "significant difference of opinion" between the shareholder and other parties.
888 shares were up 20% last week after news of the takeover bid.
"Due to a significant difference of opinion on value with a key stakeholder, it has not been possible to reach agreement on the terms of a possible offer and the board of the company has agreed with William Hill to terminate discussions," 888 said.
The shareholder that rejected the offer is believed to be the Shaked family, one of 888's Israeli founders, who want 300p per share.
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