By Marcus Leach

Waitrose have enjoyed strong Christmas sales, reporting that online sales performed particularly well.

Grocery sales for December showed a total uplift of 9.5 per cent and an increase of 3.8 per cent on a like-for like-basis (excluding new space).

Compared with the same period in 2009, grocery sales grew by 19.1 percent and like-for-like sales were up by 8.8 per cent.

The supermarket also enjoyed record-breaking sales in the week before Christmas, achieving its highest ever sales for a single week.

Waitrose had its strongest online Christmas yet, with customers up and down the country choosing the supermarket to help them celebrate. Sales through Waitrose.com rose 49 per cent (and orders grew 68 per cent) in the seven days to Christmas.

Online wine and flower sales also rose strongly with wine sales more than doubling and flower sales increasing by 79 per cent when compared with last year.

"More customers than ever before shopped across all our ranges this Christmas, from luxurious festive fare to essential Waitrose trimmings. We’ve had a very strong Christmas," Waitrose Managing Director, Mark Price, said.

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