By Max Clarke

As the Mayor of London, Boris Johnson heads to the World Economic Forum in Davos to promote the capital to the world, he has announced plans to harness the unique sponsorship opportunities London has to offer to both UK and international businesses.

The 2012 Games will ensure London is firmly in the global spotlight and there are unrivalled opportunities for major companies to get involved in a host of high profile, innovative projects the Mayor plans to launch in the capital and harness the power of London’s international reach to propel their brands around the world.

The Mayor will draw on the extensive private sector business and finance experience of his Adviser on Budget and Performance, Nicholas Griffin who will work on maximising the opportunities the city can offer to business. Prior to joining the Mayor's team he was the managing partner of Deloitte's UK consulting group working on a range of strategic business projects in the public and private sectors.

The Mayor of London, Boris Johnson said:

“Over the next few years London will be in the world's spotlight with billions watching our every move. The Royal Wedding, the 2012 Games, the Queen's Diamond Jubilee celebrations and a range of other global reaching events in the capital will reinforce the city’s presence on the international stage like no other world city has ever done before. I will be telling the world’s business leaders in Davos that now is the time both to benefit from these huge opportunities that are arising and, at the same time, give something back to the capital."

It was during the Mayor's first trip to Davos two years ago that he secured the £19 million funding for the Arcelormittal Orbit. Anish Kapoor’s stunning artwork is already climbing out of the ground in London’s Olympic Park and will become a stunning new attraction for London’s visitors from around the world.

The Mayor plans to meet key business leaders at the World Economic Forum, to impress on them why London is the best global city for business. As well as discussing potential sponsorship agreements he will meet a range of international investors to highlight the range of investment opportunities arising in London and particularly out east in the Olympic Park, a unique location for 21st century businesses providing quick access to the capital’s global financial sector, centres of innovation, its creative industries and government.

Other events he will take part in include a roundtable discussion with digital technology leaders hosted by the Chancellor of the Exchequer, George Osborne, as well as meeting representatives from key renewable energy firms and some of the world's largest sovereign wealth funds, with the aim of encouraging investment in London.

He will also attend the annual UK Reception with around 250 leading UK CEOs and public figures, hosted by HRH The Duke of York and will speak at a private dinner for top clients of financial giants Nomura.