By Jason Theodorou

Jobs in the sex industry with potential for 'exploitation' can no longer be advertised in job centres, under temporary legislation brought in by the coalition Government.

Chris Grayling, the Minister for Employment, said that jobs in the sex industry involving 'direct sexual stimulation' would be no longer be permitted. He defined this as 'someone taking their clothes off, for the amusement of others, in the public arena', but said that jobs such as bouncers, cleaners and shop attendants would still be advertised to jobseekers.

The aim of the ban is to protect unemployed people desperate to find work, who may believe that they are obligated to take jobs which do not make them feel comfortable.

Job centres used to turn down advertisments from the adult industry, but were challenged in the High Court by lingerie retailer Ann Summers, which argued that a ban was not lawful. Since this case, job centres have carried over 350 job adverts from the adult industry. This included 44 vacancies for lap dancers and 30 adult chat line operators.

Mr Grayling said: 'It's absolutely wrong that the Government advertises jobs that could support the exploitation of people... We've taken immediate action today to stop certain adult entertainment vacancies from being advertised through Jobcentre Plus'.

He further clarified his position to the BBC: 'We shouldn't be putting any woman into a position where she feels any kind of obligation to apply for work like this. I don't want vulnerable people feeling any sense that they need to apply for this kind of role'.

The decision followed a wide public consolutation, which showed deep opposition to vacancies for sex work being advertised by the Government through job centres.

Event Registration Online for Fresh Business Thinking LIVE!