By Marcus Leach

GAME Group plc (GMG.L), Europe’s leading specialist PC and video games retailer and the only company in Europe in its sector to list on the London Stock Exchange, has engaged leading specialist search and social marketing firm, Greenlight, as its search engine optimisation (SEO) and Paid Media agency.

The appointment follows a competitive pitch process which saw Greenlight win.

GAME Group aims to be as dominant a player in the online space as it already is on the high street. Greenlight will be working towards cementing the Group’s position as the leading gaming retailer in the UK, drawing on its clear understanding of the Home Entertainment sector.

“We have ambitious plans to treble online revenues in the next three years”, says Steve Arbon, GAME Group’s E-Commerce Acquisition Manager.

“Greenlight has a stand out reputation for its quality of work and delivery of results. This coupled with its demonstrating a good knowledge of the sector we operate in and showcasing a strategy to help us achieve our goal, ultimately proved it the partner of choice to take us forward and grow our presence within search. We have every confidence in our decision.”

Greenlight will provide integrated services and work alongside the Group’s in-house marketing team providing search marketing expertise both on-site and remotely.

“With gaming becoming more multi-platform in format, and more games being sold via digital downloads and apps, a key part of Greenlight’s remit will be to keep GAME Group ahead of its competitors in this ever evolving marketplace,” Arbon added.

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