By Marcus Leach

Sporting goods firm JJB Sports have reported an improvement in sales due to the Christmas period, although they say sales have been down as of August 1st.

The company said that like-for-like sales, which include stores that have been open at least a year, rose 5% in the four weeks to 26th November, whilst its cash margin rose 6%.

However, for the period of the 21 weeks to December 26th, like-for-like sales were down 7.8%.

"Our overall trading has improved in the second half of the financial year and we achieved a Christmas trading performance broadly in line with our expectations in the face of an extremely challenging consumer environment," said chief executive Keith Jones.

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