By Maximilian Clarke

Global Insurance Brokers, Aviva (LSE: AV) have exceeded their profit forecast, thanks in part to greater product recognition driven by a ‘strong and consistent marketing‘ campaign starring The Fast Show’s Paul Whitehouse.

General insurance sales in the UK rose 12% over the 9 months ending September, as insurance premiums reached £7bn, up 9% over the period.
“Markets have been exceptionally volatile but we have delivered a strong operating performance in the first nine months and we remain on track to meet our financial targets this year,” said the group’s chief executive, Andrew Moss. “Focusing on capital generation and our capital and liquidity position will continue to be priorities.”

“Aviva is fitter and leaner today,” continued Moss. “Whilst the market environment is likely to remain challenging in the near term, we continue to make good strategic progress and are strengthening customer franchises in key markets, notably the UK.”

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