By Marcus Leach
Rolls-Royce Motor Cars, who are owned by BMW Group, have reported record car sales for 2011.
The luxury car brand sold 3,538 cars in 2011, which marks a 31% increase from the year before.
However, despite a stelar year, the growth rate was considerably less than that witnessed in 2012, where sales jumped 150% rom 2009. Not that that should take away from the achievements of the company this year.
Rolls-Royce's £165,000 Ghost model has been the main driving force for sales.
BMW Group also recorded record sales for its BMW, Mini and Rolls-Royce marques after sales rose 14.2% last year to 1,668,982 vehicles.
“2011 was an excellent year for the BMW Group. We have clearly attained our sales target of over 1.6 million vehicles and our models continue to be in high demand right across the world,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing, at the North American International Auto Show in Detroit.
“Looking ahead, we want to continue to grow, with balanced sales growth across all continents, and we plan to remain the world’s top selling premium automaker in 2012.
"Growth will also be driven by the new BMW 3 Series which will be launched worldwide next month. This is the best BMW 3 Series sedan we have ever built and we are confident it will continue this model’s success story. Due to the BMW 3 Series model changeover, we expect to see momentum increase in the second half of the year.”
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